Lorenzo Villoresi

From the heart of Florence, the cradle of art and beauty, the house of Lorenzo Villoresi was founded in 1990 by the perfumer Lorenzo Villoresi, who blended the soul of the East with the charm of the West to craft truly unique fragrances. Before founding the brand, Lorenzo was a philosopher and deeply passionate about Middle Eastern cultures — visiting Damascus, Beirut, and Riyadh — where he explored the markets of oud, amber, and musk. These journeys inspired him to create perfumes that reflect Eastern depth with Italian elegance.